Megg's History of Graphic Design Chapter 8

Title page from john Milton's Paradise Lost, John Baskerville, 1760



Master Alphbets for the Romain du Roi, Louis Simonneau, c.1700.



Title Pages from Manuel typographique, volume 1, Pierre Simon Fournier Le Jeune, 1764.



Broadside type specimen, William Caslon, 1734

- The typeface Romain du Roi had increased contrasts between thick and thin strokes, sharp horizontal serifs, and an even balance to each letterform

-1702 Medailles folio was the first book to feature the new types

-As engravers became increasingly skillful they could produce books independent of typographic printers by hand engraving both illustrations and text.

-Though William Caslon’s design were not very fashionable they were very sturdy and legible

-Baskerville preferred pure typographic books rather than engraved title pages, illustrations and generous use of flowers and arrangements

-The foundation for information graphics is analytic geometry, developed by Rene Descartes

- “Modern” defines a category of roman type, first used by Fournier le Jeune in his Manual typographique to describe trends that culminated in Bodoni’s work