Chapter 11 Megg's History of Graphic Design

L'aureole du midi, Petrole de surete, Jules Cheret, 1893



Poster for Job cigarette papers, Alphonse Mucha, 1898



Exhibition poster, Eugene Grasset, 1894



Portrait of a courtesan, Kitagawa Utamaro, late 1700s

-Increased trade between Asian and European countries caused a cultural collision, aisan art provided European and north american artists with approaches to space, color, conventions and subject matter that were radically different.

-Ukiyo–e “pictures of the floating world” blended emaki with decorative arts, artists embraced the woodblock prints.

-The term art nouveau arose in a paris gallery run by art dealer Samual Bing, which opened in 189. In addition to Japanese art “new art” by European and American artists was displayed and sold there.

-Graphic artists Jues Cheret and Eugene Grasset played important roles in transition from victorian graphics to art nouveau style, including simplified designs and decorative borders framing contents.

-Mucha’s style madea great impression on art nouveau as graphics moved to the floral phase.